Reach was sitting at around 30K and it was paid — the moment ad spend stopped, visibility stopped with it. Bookings were inconsistent and the brand had no organic audience of its own.
What I did
Managed all social media platforms for the brand over three years.Rebuilt content strategy to grow reach organically instead of buying it.Developed consistent brand presentation across content formats.Aligned content with the services that actually drive bookings and inquiries.
The result
Organic reach grown to 1.6M without relying on ads.Monthly appointments, leads and bookings increased to 80%, up from 20%.A brand audience that keeps performing without continuous ad spend.
Social Media ManagementOrganic GrowthBrand PresentationContent StrategyBooking Generation
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