Digital Marketing, CRM, Web & AI Automation Services | Hassan Sherazi
Hassan Sherazi
Services — Hassan Sherazi

Digital Marketing, Web, CRM & AI Automation Services

I help businesses build stronger digital presence and more efficient customer journeys by connecting marketing, advertising, websites, CRM systems and automation.

You can work with me on an individual service or build a connected digital system around your business objectives.

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Explore services

Dedicated service pages

Each service has its own in-depth page covering what it includes, the process, who it is for and answers to common questions. Start with the one closest to your goal.

SEO ServicesRank higher and win qualified organic traffic.View service Website DevelopmentFast, SEO-friendly sites built to convert.View service Social Media MarketingGrow an audience that turns into enquiries.View service Meta AdsFacebook & Instagram ads built for leads.View service AI AutomationAutomate lead follow-up and repetitive work.View service CRM DevelopmentCustom CRM to manage leads and sales.View service WhatsApp AutomationCapture and follow up leads on WhatsApp.View service Local SEOGet found on Google Maps and near-me searches.View service
01 — Social Media

Social Media Marketing

Social media should do more than keep a business active online.

I create structured social media strategies designed to strengthen brand positioning, improve communication, build audience trust and support lead generation.

Services can include
Social Media StrategyProfile OptimizationContent PlanningMonthly Content CalendarsCampaign PlanningContent DirectionCaption StrategyAudience EngagementCommunity ManagementCompetitor AnalysisPerformance ReportingBrand PositioningLead Generation Strategy
Process
AuditStrategyContent PlanExecutionMonitoringOptimization
Best suited for

Businesses that need a consistent, professional and strategically managed social media presence.

02 — Meta Ads

Meta Ads

Facebook & Instagram Advertising

I plan and optimize Meta advertising campaigns around the customer journey rather than simply boosting posts.

Campaigns can be designed for awareness, engagement, inquiries, WhatsApp conversations, lead generation, website actions, retargeting or sales objectives depending on the business.

The goal is not simply cheaper clicks.
The goal is better business opportunities.

Capabilities
Facebook AdsInstagram AdsWhatsApp CampaignsLead Generation CampaignsTraffic CampaignsEngagement CampaignsConversion CampaignsRetargetingCustom AudiencesLookalike AudiencesCreative TestingCampaign StructuringAudience TestingPerformance OptimizationReporting
Approach
ObjectiveAudienceCreativeCampaignTrackingOptimization
03 — TikTok Ads

TikTok Advertising

TikTok is built around attention and creative discovery.

I help businesses approach TikTok advertising with a creative-first strategy while still focusing on measurable campaign objectives.

Capabilities
TikTok Ads StrategyCampaign SetupAudience TargetingCreative DirectionShort-Form Ad ConceptsCreative TestingLead GenerationTraffic CampaignsConversion CampaignsRetargetingPerformance OptimizationReporting
Best suited for

Brands with visually engaging offers, consumer products, services or campaigns that can benefit from short-form attention.

04 — Web

Website Development

I develop modern websites designed around clarity, usability, search visibility and conversion.

The goal is to create an experience that communicates the business properly and helps users take the next step.

A Website Should Be A Business Asset,
Not Just An Online Brochure.

Website types
Business WebsitesCorporate WebsitesPersonal Portfolio WebsitesService WebsitesLanding PagesLead Generation WebsitesCampaign Landing PagesCustom Interactive Websites
Capabilities
Responsive DevelopmentModern UI/UXConversion-Focused LayoutSEO-Friendly StructureTechnical On-Page SEOForms & Lead CaptureWhatsApp IntegrationAnalytics ReadinessCRM IntegrationPerformance OptimizationInteractive AnimationsContent Structure
Development workflow
DiscoveryArchitectureContentUI/UXDevelopmentTestingLaunchOptimization
05 — CRM

Custom CRM Development

Generating leads is only useful when a business has a clear system for managing them.

I develop custom CRM and management solutions around the actual workflow of the business.

Organize Leads. Manage Customers. Improve Follow-Up.
The system should adapt to the business — not the other way around.

Possible modules
Lead ManagementCustomer ProfilesSales PipelineAppointment ManagementFollow-Up TrackingTeam / Staff ManagementUser Roles & PermissionsRevenue TrackingTask ManagementNotificationsCustomer HistoryNotesReportsAnalyticsDashboardDocument ManagementStatus Tracking
Optional integrations
Website FormsWhatsAppEmailAdvertising LeadsAutomation Workflows
Suitable industries can include
HealthcareAestheticsSalonsEducationProfessional ServicesSales TeamsService Businesses
Best suited for

Businesses that generate inquiries across several channels and need one organized system behind them. Each CRM is planned around the specific workflow, users and reporting needs of the business.

06 — AI Automation

AI & Business Automation

Automation should solve practical business problems.

I design workflows that connect customer inquiries, messaging platforms, websites, CRM systems, notifications and AI-assisted processes to reduce repetitive work and improve response time.

Automate Repetitive Work. Improve Response. Build Smarter Workflows.

Core automation services
WhatsApp AutomationInstagram AutomationLead AutomationCRM AutomationCustomer Follow-Up AutomationAppointment RemindersFAQ AutomationLead QualificationInquiry RoutingNotification WorkflowsAI-Assisted CommunicationInternal Workflow Automation
WhatsApp automation features
Automated GreetingsInteractive FAQ FlowsLead CaptureQualification QuestionsAppointment RequestsFollow-Up SequencesCRM IntegrationInternal AlertsLead Assignment
Instagram automation uses
Keyword-Triggered DM ResponsesComment-to-DM JourneysFAQ RepliesLead CaptureCampaign Response FlowsCustomer QualificationCRM HandoffTeam Notifications
CRM automation examples
Create LeadsAssign LeadsUpdate StagesTrigger Follow-UpsSend RemindersNotify TeamsCreate TasksCategorize InquiriesGenerate Summaries
AI-assisted use cases
Message AssistanceLead CategorizationConversation SummariesInquiry RoutingFAQ AssistanceInternal Knowledge SupportData ExtractionContent Assistance
WhatsApp journey
Customer InquiryGreetingService SelectionInformation CollectionLead QualificationCRM EntryTeam NotificationFollow-UpAppointment / Sales Action
Best suited for

Businesses losing inquiries to slow replies, forgotten follow-ups or scattered customer information. All WhatsApp and Instagram workflows use supported tools and official platform capabilities — never spam automation, and AI supports the system rather than replacing the human.

07 — Lead Generation

Lead Generation

Lead generation is not one advertising campaign.

It is a connected journey involving the offer, audience, creative, advertising, landing experience, response process and follow-up.

Built with the right combination of
Meta AdsTikTok AdsLanding PagesWebsite FormsWhatsAppCRMRetargetingAutomationFollow-Up
Process
OfferAudienceCampaignLead CaptureQualificationCRMFollow-UpOptimization
08 — Strategy

Digital Strategy & Consultancy

Sometimes the problem is not a lack of marketing activity. It is a lack of direction.

I help businesses understand how their digital channels should work together and where they should focus time, budget and resources.

Strategy can cover
Digital AuditSocial Media StrategyAdvertising StrategyWebsite StrategyCustomer JourneyLead GenerationCRM PlanningAutomation PlanningContent StrategyCompetitor AnalysisPlatform SelectionConversion StrategyDigital Growth Roadmap
09 — Connected System

You Don't Need Every Service.
You Need The Right System.

Some businesses only need stronger advertising. Others need a website and CRM. Others need social media, paid acquisition and automation working together.

The right solution depends on the business, customer journey and growth objective.

SOCIAL + ADS + WEBSITE + CRM + AUTOMATION = CONNECTED DIGITAL GROWTH
10 — Industries

Built Around Different Business Models.

Healthcare Aesthetics Education Professional Services Local Businesses E-commerce Hospitality Personal Brands Corporate Brands Startups
11 — FAQ

Common Questions

Do I need all of these services?

No. Every project starts with the actual business need. Some clients need one focused service while others benefit from a connected marketing and technology system.

Do you work with businesses outside Pakistan?

Yes. Digital projects can be delivered remotely depending on the type of work and project requirements.

Can you build a custom CRM around my business?

Yes. CRM projects are planned around the workflow, users, customer journey and reporting needs of the business.

Can WhatsApp and Instagram be automated?

Selected customer journeys can be automated using supported tools, integrations and official platform capabilities. The exact workflow depends on the business and platform requirements.

Do you manage Meta advertising?

Yes. Meta Ads work can include Facebook and Instagram campaign strategy, setup, audience testing, lead campaigns, retargeting and optimization.

Do you provide website SEO?

Website projects can include an SEO-friendly technical and content structure, including metadata, semantic page architecture, performance considerations and on-page optimization.

12 — Let's Talk

Not Sure Which Service You Need?

Tell me what your business is trying to achieve, what is currently not working and where you want to grow. I'll help identify the digital services and systems that make the most sense.

Discuss Your ProjectContact Hassan